The majority of people tend to believe that paying for advertising is going to get their website visible, recognized and, therefore, desirable and visited. While this might be true, you have to understand one thing. There are short-term and long-term digital marketing techniques and pay per click is definitely a short-term one. Sure, you are going to get a lot of traffic while you are paying for the display of your advertising but what’s going to happen when you cut the finances down and your site is no longer advertised? How many of the people who visited it are going to keep coming back? Chances are that you are going to lose a large portion of the traffic once you stop paying for it as this is a short-term increase – something that you are basically paying for.

However, luckily for you, our SEO services are here for you. Through powerful search engine optimization we are going to provide you with long-term organic and high amounts of traffic that you could enjoy for a considerable amount of time. SEO is the best approach if you want to go ahead and make your website valuable, visible and recognizable. The first thing that you need to take into consideration is that SEO is not a single approach – there are quite a few things that are going to affect the rankings of your website on the search engines and our SEO Company is capable of considering and implementing all of them. Things such as valuable content, comprehensive layouts, readable articles, responsive web design – all of these are going to have an effect on your rankings and you’d need to consider them all.

SEO sydney

The Value You Miss From Not Having an Optimized Website

The first thing that you need to understand is that internet is a huge enterprise that you should be taking advantage from. If you are not then you are certainly missing on tons of value and potential customers which could be spending their money on your business right now. In order to do so, however, you might want to take advantage of some contemporary marketing techniques such as proper optimization of your website and ranking on the first page of search engines through SEO. There are, quite a few things that are going to affect your SEO factor but if you manage to take them into account and implement them the traffic towards your business is going to grow tenfold.

Mobile Friendly Website
This is one of the things that Google is picking up lately. If you website doesn’t have a mobile version that you wouldn’t be give priority as per the SEO rules of Google. Furthermore, if you don’t have a mobile version of your website you are missing on a great deal of customers. The truth is that 40% of the traffic of the entire web comes from mobile devices. 100 billion searches a month is Google’s current benchmark and 40% of those come from people surfing on their phones and tablets. Being mobile friendly is obviously not even a recommendation – it’s a requirement.

Fresh Contentand a Lot of Value
If there is one thing which is important for SEO it is content. Of course, there are other things such as back link building strategies and other relevant things but the one factor which is going to make a statement for your business and make you worth getting into is your content. Having fresh content which offers value to the reader is the long term strategy that you should be going after. All else is temporary. Links fail and algorithms change but if your content is constantly updated and relevant, you will have a reader base.

Having an established reader base converts you into an authority on the internet which is something that’s going to have a great impact on your business. It’s the same as the real-world alternative. People prefer shopping from a certain place because they know they get maximum value for their money and it’s what they are comfortable with. It’s the same with web marketing – if you manage to make someone comfortable with your fresh content and what you offer – he would be your client for a long time.

Small Business Benefits the Most
Small business owners are those who need to be taking great advantage of modern SEO techniques in order to establish a sound presence on the internet. This is capable of significantly increasing your overall market share and potential and it’s going to help you enhance your business as a whole. On top of everything else, the SEO resources are far cheaper than any other marketing technique that you might have in mind.

Now, if you have some idea of what search engine optimization is and you have already invested and not gotten anything in return of the seo services of a company, you might be a bit skeptical. However, the truth is that we are not like any other company. We are going to conduct complex analysis and we are going to take advantage of contemporary analytics methods which are going to allow us to identify the best approach, keywords and implementations that we could undertake in order to properly bolster the rank of your website. You have to understand that the higher your page is on the Google search engine the more traffic you are going to be getting and that’s absolutely essential if you want to achieve great results. Let’s take at just some of the things that we are going to do for you if you trust us with the SEO of your website.

1. Identify mistakes
The first thing that you would get out of our SEO services would be a comprehensive whole-house SEO audit in order to determine where your website is potentially exposed to penalties from Google. You have to understand that Google is a constantly evolving search engine which uses incredibly complex algorithms to keep their base thoroughly updated. However, the updates of Google, such as Pengiun, Panda and Hummingbird have one sole designation – to make the search engine more appropriate for the user.

This is what we are going to exploit and this is the only way through which your SEO can be worth it for the long term – you have to provide value for your visitors. However, before we get to the content part, it’s worth noting that there are a lot of specifics that might be getting you penalized. Using consecutive H1 tags, for instance, is going to get you slapped with a penalty. This is just one of the examples that you might want to consider. We are going to examine them all. Our SEO Company has broad experience in the matter and we are well aware of the latest Google updates – we know our way around them so you can count on us to bolster your results.

2. Examine competition
One of the things that a lot of people tend to get wrong is their entire approach. They try to reach new grounds by discovering something incredibly innovative, out-of-the-box and extraordinary. Well, while this might be incredibly lucrative, the truth is that it’s not easy, it requires tons of effort and it usually doesn’t pay off. You don’t have to break new bread here – the proper techniques have already been discovered. We are going to spy on your competition and explore their methods and the ones which are thoroughly successful.

Once we do this, we are going to further strengthen these methods for your particular solution. Through the usage of powerful SEO techniques we are going to make sure that your competition stays behind. You have to understand that this is without a doubt amongst the best ways to trump your competitors and to stay on top of them.

3. Recognizing emerging search trends
You have to understand that optimizing your website for search engines is much like doing any other marketing campaign – it’s flexible, it’s versatile and it’s certainly complex. People change the way they search for information on a daily basis. They use different key words, they target different approaches. Luckily for you, Google catches those changes and trends and narrows them down so that they could be used by web developers to optimize their websites.

Through the usage of powerful analytics, we are going to identify emerging trends and SEO your website beforehand so that you could capture the entire potential without missing a dime. This is incredibly beneficial as you would be able to capture a rising amount of traffic prior to your competition.

4. We get results
The truth is that all of our SEO services are solely oriented towards getting the best results. We are fully committed to obtaining and delivering tangible as well as measurable results which are definitely going to improve your online presence. This is going to lead to increased revenue with a solid and worth it return of investment. You can most certainly expect to receive nothing short of excellence. We won’t promise you the world if we aren’t capable of delivering on that promise.

SEO Process

Let’s take a walk through our comprehensive SEO process in order to provide you with an in-depth analysis of what we are going to do for you.

In depth keyword research
There are a lot of things that have to be considered prior to initiating a SEO campaign. Right off the bat, we are going to start off by conducting an extensive and powerful key word research. Key words are those specific terms that the users are going to be searching for on the different search engines. If you are providing a certain product or services, we are going to make sure to identify the words that the users use the most in order to reach out to this particular product or service. This is going to provide us with a basic idea of what to optimize your website for.

Content creation
From then on, we are going to begin with the SEO optimization, following one of the most important rules nowadays – content is king. This is absolutely mandatory. Long gone are the days where you could slap a relevant domain name and stuff your content with keywords disregarding the quality and value that it provides to the users. Now Google is much more evolved and it manages to identify particular tendencies, trends and to pick up the demands of the users much more accurately. This means that if your content isn’t user-friendly, engaging and appealing you won’t get the necessary results.

Reducing bounce rates
Furthermore, we are going to make sure that we take into consideration all of the tips and tricks in the book when we execute our SEO services in order to make your website as engaging and as appealing as it’s possible. In order to get higher Google ranks you would have to reduce the bounce rate of your website. A bounce rate is the term which describes the short periods of time that the users are getting on your website for. For instance, when someone stumbles upon your website through the internet and he enters it he’s going to start browsing. If the website is poorly coded, executed, developed, designed and filled with inappropriate or valueless content, the user is going to leave it right away – that’s called a bounce. Basically a visit for a few seconds could be referred to as a bounce. This is what you want to avoid as that’s incredibly harmful in terms of search engine optimization. The way you prevent this is through a whole-house SEO approach. We are going to make sure that your website is what the user is looking for through optimizing it for the most appropriate terms and words.

Proper Back Linking Strategy
This is another incredibly important factor which is going to increase the ranking of your website. Now, in order to understand what a back link is we would need to walk you through the process. There is nothing complicated about it – that’s a link which is going to lead back to your website. To put it in simpler terms, this is a link directing to your particular website or page and is being featured on another website. Now, a while ago it was pretty easy to generate thousands of those but they were spam and are now considered to be black-hat SEO technique which is most certainly going to get you thoroughly penalized. With this in mind, Google is only going to tolerate white-hat back links which are relevant.

In order to generate links of the kind you would have to put in some effort and that’s why we are going to do it for you. A relevant back link is going to be featured on a site which is similar to yours – a site which discusses the topic at hand or gives additional value to your particular niche. That’s how a good back link is going to look like and that’s the white-hat SEO approach that we are going to undertake.

On-Page SEO matters
This is another thing that our SEO Company is going to take into thorough consideration. The proper usage of H1, H2, H3 tags, anchor texts and proper keyword placing on the page itself is incredibly important and it’s going to have a significant impact on your ranking. This is why we tend to lay a lot of attention towards this particular direction in order to make sure that every single page of your website is thoroughly optimized for the specific keywords. This way you are going to be ranking on a wide range of different paragraphs which is going to additionally bolster your ranking results. This is particularly beneficial but it’s also rather hard to conduct and that’s why we rely on our professional and broadly experienced specialists to take proper care of the process.

As you can see, there are quite a lot of things that have to be considered when it comes to search engine optimization. Luckily for you, we are here to make sure that you capture as much of the search engine traffic as you can. Keep in mind that this is not an overnight process and the results are achieved after a certain period of time. In any case, this is going to ensure you a long-term traffic generation which would then allow you to implement the proper conversion rate optimisation techniques in order to make the sales that you set out to make in the first place.

Through the services of our SEO Company in Australia you are going to be able to get on that desirable first page of Google which is definitely going to get you the results you’ve been looking for.