Digital Marketing Agency Sydney
Digital Marketing – The Modern Approach To Reaching New Business
Through a variety of marketing schemes, we are going to further increase the reach of your business making it a lot more extensive and lucrative
Now, the first thing that you need to understand about digital marketing is that it encompasses a wide range of different things. Some of the most popular approaches that our company likes to take into consideration are email marketing, social media marketing on websites such as Twitter and Facebook, conversion rate optimization, SEO, for instance, using the right domain names and many alike. With this in mind, it’s important to note that our digital agency is going to undertake the best practices in the selected fields and we are going to take advantage out of every opportunity.
Why Undertake A Digital Marketing Approach?
You have to understand one thing – the world is shifting. With this in mind, you have to be able to adapt to the new environment and this is only possible through alterations and modifications. Digital marketing has become the new appropriate tool for exposure and if you want to stay competitive you would have to take it into consideration. In order to do so, however, you would have to have an open mind as the campaigns which are related with digital marketing have absolutely nothing to do with conventional advertising.
Our company relies on data driven and scientific marketing approaches which are extracted throughout the years of experience that we have and that we’ve put into developing the perfect solution. There is no uniform approach and every single business requires careful investigation and market research. That’s what we are going to do. However, below you will find some of the things that we implement and consider. You should also keep in mind that we are going to take an individualized approach towards your project and provide you with relevant solutions that would work for you in particular.
Relevant Digital Marketing Approaches
While it’s important to be familiar with the current industry news and with the latest trends, it’s also important to have a clear vision in your head. You should set clear and achievable goals and a timeframe to reach them. Some of the following tips have proven to be helpful.
- Linking. While the majority of people believe that the concept behind social media marketing is to solely promote your brand, there might actually be more to it. If you consider that a given article might add a lot of value and it might be very helpful to your target audience – go ahead and share it.
- Content is King. This is the overall golden rule. The content you provide should be resourceful, engaging, appealing and most of all – valuable. Make sure that you do provide a solution to the problems of your target audience.
- Consistent Branding. Make sure to project the image of your brand across a variety of platforms. Even though they might all differ, your business’ core must appear to be consistent.
The entire approach is based on the premise that you are capable of providing a solution that a particular target audience is looking for. Digital marketing can just as well enable you to reach out to those people.
You need to understand that digital marketing is not one particular thing that you do and you get the results flowing. It’s a combination of a wide range of endeavors which are going to provide you with the desired achievements but it’s only through hard work and implementation of multiple streams. With this in mind, we are going to take you for a trip through our digital marketing process.
We have built a specific formula that we are going to take advantage of when it comes to our digital marketing strategy. In order to provide our customers with the whole-house solution, we follow these five steps – design, build, attract, convert and ultimately nurture. We have found out that this is the only way to generate quality customer base that’s going to keep coming back for more and it is through this solution that we are going to truly help you grow your business. However, the implementation of each one of these individually takes a lot of work and careful planning so let’s take a look.
Design And Build
Even though we’ve put these as two separate steps they go hand in hand because of the tight closeness in their natures.
You should understand that the digital marketing campaign for your online business starts with the website design. Does it have what it takes to attract the right type of customers? Is it designed with all the necessary applications in mind so that it could provide the proper functionality as well as the user experience to increase your sales and further attract and retain new customers? These are the kinds of things that we are going to emphasize on when we take a look at the designing of your website. You need to understand that there are trends to be followed in every industry and we are well aware of them and are going to make sure that we implement and take advantage of them as much as we can.
How is your website built? Is it hosted properly so that it provides the necessary responsiveness? Google has definitively stated that the loading time of your website is going to have a direct impact on its ranking. The entire structure of your website is responsible for its responsiveness and you need to make sure that it’s properly optimized so that it could be easy to navigate through and comprehensive enough to deliver the ultimate user experience. This is an inevitable part of our digital marketing campaigns simply because everything regarding it is revolving around boosting the overall user experience.
There are quite a few different ways to attract new customers to your website and increase the traffic that you are getting so let’s take a look at what we can do for you.
1. Pay Per Click ( PPC )
PPC campaigns are without a doubt one of the most powerful tools that we can take advantage of in order to significantly increase the traffic towards your website. Furthermore, through the implementation of proper techniques we are going to ensure that you pay less for the keywords that you want to target and you get the most out of every single ad out there. This means that you are going to increase the value of your pay per click campaigns by reducing the expenses and optimizing the traffic you get simultaneously. Furthermore, through proper methods and techniques we are going to drive targeted traffic to your website which is much more likely to convert into actual buyers.
2. Search Engine Optimisation ( SEO )
Search engine optimisation (SEO) is without a doubt one of the most important and crucial things that have to be taken into thorough consideration when it comes to digital marketing. A powerful SEO campaign is going to get you ranked on the first page of search engines such as Google, which is essentially where the majority of your traffic is going to be coming from. Through proper implementations you would be able to trump your competitors and outrank the effectively in order to get a bigger piece of the pie. SEO is also capable of ensuring a targeted traffic towards your website which is also highly likely to convert. The main difference is that PPC is paid for during every single campaign while SEO is more of a passive approach. It involves a compound of on and off page techniques which are going to passively increase your traffic.
Facebook is by far the most powerful social media to advertise on. We are going to launch powerful digital marketing campaigns through it by optimizing the costs that you’d have to spend and maximizing the results. It’s also important to note that we are going to use specific methods which aren’t going to scrape the social media for all sorts of traffic but are going to drive people who are inclined to give your business a shot. Facebook can be an incredibly powerful marketing tool and we have the expertise and the knowledge of making it work specifically for your business.
Now, it wouldn’t much matter if you are getting thousands of people to your website and none of them is actually buying a thing. There is absolute no use of that kind of traffic and this is usually the result of bad digital marketing. What a lot of people fail to comprehend is that the traffic that you generate should be relevant. There are tons of ineffective marketing techniques out there which are promoted to provide you with thousands of daily visitors. However, what you might fail to understand at first is that’s scraped and random internet traffic of people who don’t really need to be on your website. They have gotten their by mistake or by being mislead to it. This is why you are going to start seeing some negative tendencies such as increase of your bounce rate. The bounce rate is a term which is used to describe the event in which a person would get on your website only to leave a few seconds afterwards without actually doing something on it. In order to reduce that, which is also known as customer attrition, we are going to implement powerful retaining solutions that are going to keep the attention of your customers and ultimately lead to a conversion.
There is huge merit to conversion optimization. The approaches that we are going to take advantage of are going to help you get the most out of the traffic that you are already getting. Much like SEO for traffic attraction, conversion optimization is going to increase the value that you are getting out of your existing traffic without investing more money. This is a particularly powerful implementation and we are definitely capable of making it happen.
Optimization Of Your Landing Page
In order to achieve maximum conversion rate you need to have a properly optimized landing page because that’s the thing that is going to get the attention of your customers and that’s the thing which is either make them buy or leave. With this in mind, we would like to inform you that we are going to implement powerful techniques which are going to guide your customers into making a purchase decision instead of forcing him to do so as the latter has proven to be rather ineffective and counterproductive.
Once you get a certain customer base it’s essential that you nurture it and let it grow naturally. In order to do so, there are a wide range of different things that we are going to implement in your digital marketing. They are going to help you grow your existing customer base and improve the quality of those who are already buying. We are going to turn your web presence into an authority – a hub for people who are actually interested in what you have to offer. This is going to make them keep coming back for more.
Social Media Presence
We are not talking about advertising through Facebook or Twitter, we are talking about keeping an active social media presence of your business. This is going to have a huge benefit because it’s going to provide your customers with the chance of interacting with your enterprise directly which is going to help them socialize and get the most out of you. It is also going to provide them with that certain comfortable sense that they could rely on your enterprise for much more than just to deliver a product or a service.
This is also incredibly important if you want to nurture your customer base. It’s a powerful conversion optimization tool which is going to help you get a lot more out of the people who are already subscribed to your business and have provided you with their trusted emails. This is one of these things that you would need a great landing page for, in order to get the emails in the first place.
The design of your landing page is crucial when it comes to gathering new emails through your website. You have to come up with an effective design which is going to tempt people to register. There are a lot of tips and tricks that you could take advantage of here. The best way is to always leave the customer wanting more and in order to get it – he’d have to subscribe or register. Your landing page design could include pop-ups which are tempting users to register. You can also implement surveys by offering some sort of a reward. One of the most powerful tools under your belt is to offer free giveaways. Regardless of what kind of business you are in, you can always offer a piece of it for free. Of course, in order to be drafted, the person who wants to participate would have to provide you with his email. This is by-far the most potent way to grow your email list.
Customer support might seem like something on the technical side of the matter but in fact is one of your digital marketing campaign’s stepping and cornerstones. If you want to have a content customer base you need to provide them with ultimate support. Shower them with attention and let them know that you are going to be there for them whenever they might need you. We are going to assist you in the matter.
As you can see, there are quite a few things that need to be considered when implementing a digital marketing strategy. In order to get the job done perfectly, we are going to implement a whole-house approach which is a combination of different marketing methods and techniques that we know are proven to work. It is only through these implementations that we can ensure that your business truly grows and gets better results.